A top-class week of events

The FRICKE Group is starting the year 2025 with a bang in March with the 59th Heeslinger Agricultural Machinery Show, the GRANIT dealer event and the FRICKE party!

The second week of March is traditionally marked by the Heeslinger Landmaschinenschau (agricultural machinery show) in the FRICKE Group. The open days in Heeslingen, Zeven and Bockel took place for the 59th time. But it is not only this event, which is aimed at interested parties and families from the entire Elbe-Weser region, that keeps the FRICKE Group on its toes in March. With the GRANIT dealer event and the FRICKE party, which celebrated its 20th anniversary this year, the group of companies started the event year 2025 with a bang. Take a look behind the scenes of these event highlights with us.

Behind the scenes of GRANIT PARTS – The GRANIT dealer events

The Heeslinger Agricultural Machinery Show offers the ideal setting not only to introduce the diversity of our group to interested parties from the region, but also to inspire our customers with our expertise. That is why the GRANIT dealer event has been taking place for years in the run-up to the exhibition, where national and international customers can experience our locations and services up close.

This year, we were even able to organise two dealer events in the second week of March. Around 150 AGRAVIS spare parts and workshop experts visited us in Heeslingen on the first day to find out about our product range, the processes in our logistics centre, the quality management tests at FRICKE and our various services, from the GRANIT Service Centre to the web shop.

And because such an event thrives above all on personal exchange, a joint evening event was of course an absolute must. For this, we invited the AGRAVIS dealers to our main building in Heeslingen, the FRICKE Campus. The ceremonial welcome by Hans-Peter Fricke and AGRAVIS board member Jörg Sudhoff was followed by an exciting lecture by refereeing legend Felix Brych. The topic of decision-making in exceptional situations was one that the guests were able to apply in many ways during the course of the evening: fish or meat or both? A second dessert glass or three? FRICKE Korntail or our signature drink, FRICKE Korn Orange with tonic water?

While the AGRAVIS guests stopped off in Zeven at FORAS and in Bockel for various workshop demonstrations on the second day, we were expecting almost 300 customers from 17 European countries in Heeslingen who also wanted to get an idea of the processes behind the GRANIT PARTS trading company. In glorious sunshine, Heeslingen was much busier than usual with so many customers from all over Europe. But the colleagues from Logistics, QM, Service Centre, e-Commerce, Product Management and the Event Team also mastered this rush of visitors brilliantly. The informative day was also crowned by an evening of nice conversations, good food and the odd cold drink.

Machine enthusiasts, bargain hunters and families – the 59th Heeslinger Agricultural Machinery Show

On 8 and 9 March, the FRICKE Group opened its doors again to all interested parties. As every year, the event got off to a turbulent start: the treasure troves at FRICKE Landmaschinen, FORAS and SAPHIR. Bargain hunters gathered well before the start at 9:00 a.m. to secure the best offers. When the stampede began, not even North Germany's favourite tractor driver, Sven Tietzer, was safe from the pack.

The event continued in Heeslingen, Zeven and Bockel with a varied programme for young and old. Bouncy castles, face painting and kids areas, machine test drives, vintage and classic car exhibitions with numerous rarities, a Ferris wheel and logistics tours, a climbing wall, fire brigade activities and culinary delicacies attracted tens of thousands of visitors to the FRICKE Group sites this weekend in perfect weather. FRICKE Agricultural Machinery, FORAS, FRICKE Commercial Vehicles, SAPHIR Mechanical Engineering and GRANIT PARTS were once again able to show the entire region what makes us special as a group of companies: family cohesion and passion for the cause. The conclusion of this weekend is clear: we could not have imagined a more beautiful 59th Heeslinger Agricultural Machinery Show!

We turn night into day – 20th FRICKE Party

The FRICKE Party has now become as much a fixture in our event calendar as the Heeslinger Agricultural Machinery Show. For 20 years, the first tent party of the year has been attracting partygoers from the surrounding area and now even from the entire DACH region to Heeslingen on the second Saturday in March. Because on this Saturday, if you miss this party, it's your own fault.

The FRICKE Party, which had already sold out in advance, more than lived up to this motto for its 20th anniversary! Not only did four DJs really heat up the party crowd all night long, but Mallorca star Mia Julia also celebrated a real smash hit on stage with her first appearance of the year. Confetti and pyrotechnics included. With hits like Mallorca (Da bin ich daheim), Bring mich nach Hause and her new song Herzblatt, the FRICKE party not only turned into a Ballermann party stronghold, but also into a huge sing-along.

We say thank you for a top-class event week! A week like this is only possible with the help of all our colleagues in Heeslingen, Zeven and Bockel and our partners in technology, catering and tent construction. We are already looking forward to next year.

Be sure to mark 14 and 15 March in your calendar now for the 60th Heeslinger Landmaschinenschau! We have a lot planned for you for this special anniversary.