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Mehr lesenHow to plan a trade fair in three steps - a review of PARTS & SERVICE WORLD 2024
PARTS & SERVICE WORLD 2024 opened its doors in Kassel from 25-27 October. But how much work goes into organising a trade fair?
UncategorizedZurückThe PARTS & SERVICE WORLD trade fair organised by GRANIT PARTS opened its doors again in Kassel from 25 to 27 October. 17,500 visitors flocked to the exhibition halls to experience the world of service and workshops for agricultural and construction machinery and power tools. Three days of hustle and bustle with valuable discussions, exciting innovations and a successful trade fair party lie behind us. In this blog post, we reveal just how much work goes into organising a trade fair and what happened behind the scenes during the event.
Step number 1: Slow start-up
After the PSW is before the PSW. As soon as the exhibition halls in Kassel closed their doors, the first preparations for the 2024 event got underway. Right at the top of the to-do list: Finding a date. But the follow-up to the trade fair was also an important step on the way to PARTS & SERVICE WORLD 2024. What went well? Where was there still room for improvement? What needed to be changed?
2022 also saw the start of exhibitor acquisition. Many of those who attended the second edition of PSW were keen to secure a place at the next trade fair. As a result, PARTS & SERVICE WORLD 2024 began to take shape shortly after the conclusion of the second edition. At the same time, the event team organised numerous other events throughout Germany. 2023 in Heeslingen was all about the 100th anniversary of the FRICKE Group. The gala event, dealer events, Heeslingen agricultural machinery show, FRICKE party and staff party made the year something very special. The AGRITECHNICA in Hanover also needed to be well prepared, as did the laying of the foundation stone in Tholey and the many other trade fairs and conferences that the FRICKE Group had organised over the past two years. So the next PARTS & SERVICE WORLD was drawing ever closer.
Step number 2: Meetings, meetings, meetings
Things started to get serious at the beginning of the year: exhibitor acquisition was as good as complete and the team was once again looking forward to a fully booked exhibition space in 2024. This then had to be optimally planned to enable all exhibitors to make an attractive trade fair appearance. A lot of time also went into the design of the GRANIT stands and the live workshop in order to offer visitors exciting points of contact again in 2024. In addition to the classic trade fair programme, the team also took care of everything else. From catering and furniture to lighting and sound technology, show acts for the trade fair party and hotel bookings as well as printed matter and advertising material. Almost as if on the side, visitor acquisition was started, the social media presence was intensified and an award ceremony for the PSW Service Champ was organised together with the media partners Agrartechnik and bauMagazin.
In all these steps, the team always had to ensure that colleagues who would also be attending PSW were involved in the process in order to offer everyone the best possible platform. Months before PARTS & SERVICE WORLD, the event team sat together almost daily in internal meetings and with external partners in order to make the trade fair a success. With each passing week, not only did the tension increase for everyone involved, but above all the anticipation.
Step number 3: Just do it
One week before the start of the trade fair, the time had finally come: the theoretical plans of the last two years were to take shape. The event team travelled to Kassel and began to set up home in the exhibition halls for the next 7 days. On site, the individual trades such as technology, catering, advertising technology and furniture were already in full swing and many colleagues from GRANIT PARTS were already busy setting up their exhibition stands and the live workshop.
As a result, the initially empty exhibition halls filled up with each passing day.
A special moment: the arrival of the Tractor of the Year Xerion 12.650 TERRA TRAC from Claas. Planned for Tuesday morning, the arrival of the giant tractor was postponed until the evening due to the volume of traffic. However, the trade fair construction had to continue. The approximately 3.30 m wide tractor had to be manoeuvred through a 3.60 m gap. And around the corner. It wasn't just the event team who held their breath for a few minutes. But with professionals at the wheel, the whole thing was no problem. Bit by bit, the Xerion made its way into the exhibition halls and finally took its place of honour next to the PSW show stage.
Every challenge was tackled in this way throughout the week of the trade fair. By the time most of the GRANIT PARTS colleagues and exhibitors arrived on Thursday, the phones were ringing off the hook. The event team ran from one hall to the next, spontaneously rescheduled hotels and bus routes and found solutions where there was a need. Always under the motto: Just do it.
The gates open
On Friday morning, the time had finally come: PARTS & SERVICE WORLD officially entered its third round. Work continued diligently behind the scenes, while exhibitors engaged in dialogue with visitors. On the days of the trade fair, the event team not only focused on ensuring that everything ran smoothly at the entrance, in the catering areas and at the action areas of the trade fair, but also on preparing the evening events with the trade fair party on Saturday evening with Mallorca star Mia Julia as the highlight.
At the end of PSW Week, the faces in the trade fair office were tired but happy. Two years of planning had paid off again in 2024. Exhibitors and visitors alike were satisfied with the trade fair and the atmosphere at PARTS & SERVICE WORLD 2024 could hardly have been better. In times when organising a trade fair can be challenging, we are particularly pleased that our trade fair concept with its focus on service and workshops continues to be so well received by trade visitors from the agricultural and construction machinery and power tool industries.
A big thank you goes to all our colleagues who helped make PARTS & SERVICE WORLD 2024 such a great success once again, not only in Kassel but from all over Europe. First and foremost, our 45 trainees and dual students who volunteered to spend their weekend with us in the halls of Messe Kassel. PARTS & SERVICE WORLD would not have been possible without you! We look forward to 2026!
Are you interested in even more events in the FRICKE Group? Then read our article on the visit of our trainees and dual students to the Ferdinands Feld Festival.
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