International Sales Conference 2025

The International Sales Conference gathered 220 colleagues from 25 countries in Heeslingen for presentations, networking and awards.

The annual International Sales Conference (ISC) of GRANIT PARTS is always one of the highlights of the year but in 2025, it proved to be a truly memorable event. For the first time in several years, after previously being split across different weeks, all international teams came together in Heeslingen from September 9 to 12, 2025. In total, 220 colleagues from 25 countries traveled to the FRICKE Group headquarters in Lower Saxony.

Barbecue Evening at Foras

The conference started on Tuesday evening with a relaxed barbecue at FORAS. CEO Hans-Peter Fricke officially opened both the evening and the following conference. In a welcoming atmosphere, colleagues had the opportunity to settle in, exchange ideas and reconnect or meet for the very first time.

Professional Insights

Alongside product innovations from the GRANIT PARTS portfolio, the agenda focused on topics of major importance across all international markets. These sessions offered plenty of opportunities for lively exchange and discussion. A particular highlight was the presentation on the new logistics center in Tholey, an important milestone for the future development of many countries.

Evening Event on Campus

In a festive setting, CEO Hans-Peter Fricke opened the evening with a speech that reflected on the past year and celebrated the outstanding contributions of the international field sales teams.

ver the past months, colleagues and teams had shown remarkable commitment. To honor this, special awards were presented, including “Best Country," “Best New Field Sales Employee," “Field Sales Employee of the Year," and “Best Long-Term Field Sales Employee." Together with their colleagues, the award winners celebrated their achievements well into the night.

Conclusion at HeatWave – Oktoberfest Edition

The official conference program ended on Friday. While some colleagues returned home immediately, others joined the FRICKE Group’s traditional employee festival HeatWave. This year’s Oktoberfest edition offered the perfect closing highlight to a successful week. Many international colleagues also embraced the spirit by attending in traditional Bavarian attire.

Thank you and see you at ISC 2026!

The International Sales Conference 2025 was a complete success. It not only promoted the exchange of knowledge across countries but also strengthened the unity within the FRICKE Group. Beyond the professional input, countless valuable personal encounters and unforgettable moments were created. We are already looking forward to the International Sales Conference 2026.

Do you want to learn more about our international locations?
Check out the article about our success story in Switzerland or the opening ceremony of our new office in Denmark. Do you want to learn more about our international colleagues?
Then read the stories of Nico, who supports our team in the USA or of Maja, our Managing Director in Poland. Both were also part of ISC 2025 and thus briefly returned to Heeslingen.